Da Nang launches tourism advertising campaign

Da Nang has launched a new advertising campaign touting its new slogan “Da Nang City – a friendly, safe and hospitable community” aiming to attract more domestic holiday and foreign tourists from traditional markets.

Tran Chi Cuong, Vice Director of the Municipal Department of Culture, Sports and Tourism (DoCST), said that from now through the end of the year many new tourism products and services have been launched.

This year’s programme focuses on three main groups: domestic holiday-makers, foreign tourists and meetings, incentives, conferences, and exhibitions (MICE).

According to the Da Nang Tourism Promotion Centre, around 90 units have registered to take part in the programme with many new products and promotional tours.

To lure 880,000 foreigners this year, since July the Da Nang DoCST has introduced a MICE tourism promotion programme and promotional packages in Ha Noi and Ho Chi Minh City.

After Ha Noi and HCM City, Da Nang were chosen as locations for foreigners to claim the (VAT) refund, the city decided to use it as a way of promoting its image to international friends and to stimulate the tourism sector.

All preparations for claiming the VAT refund have been completed and Da Nang International Airport and Tien Sa Port will begin issuing refunds in late September.

If the tax refund is implemented effectively it will help stimulate domestic sales.

Currently, Da Nang has opened many international air routes to many countries like Malaysia, Singapore, China, Japan and Cambodia